1.For ONE major consumer segmentation variable, find an example of a print ad that appears to be based on that variable. For this ONE ad, identify the target market and explain why you think the advertiser is using the segmentation variable you identified. Include a link to or copy of the advertisement in the document.

2. Marketing research is important from both a competitive and a consumer understanding perspective. Do some research on one Marketing Research initiative (an effort to understand customers such as focus groups, surveys, observational research, etc.) and explain why it interests you as a customer. Note the definition of Marketing Research, according to the American Marketing Association is defined as, “the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.”

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Response to “The Neuroscience of Your Brain on Fiction”

Here’s the link to the first article:
https://www.nytimes.com/2012/03/18/opinion/sunday/the-neuroscience-of-your-brain-on-fiction.html (Links to an external site.)

The findings in “Your Brain on Fiction” aren’t limited to fiction. Anytime you use sensory detail, active verbs, and concrete examples in your writing, readers’ brains engage in more areas and you cultivate readers who empathize and identify with you. That’s powerful when you want the reader to find you credible or act on a suggestion or let you into grad school or give you an interview.

This assignment asks you to gather the main points of Paul’s article and to dissect Brittany Stinson’s essay so you understand the power of using detail.

1. Capture the main points in the NEUROSCIENCE OF YOUR BRAIN ON FICTION pdf in this week’s folder–10-12 bulleted points.

2. Read the article about Brittany Stinson’s winning essay at the link below.

3. Highlight 20 active verbs (NOT is, was, were, or have-type verbs–verbs that DO something) and 20 sensory details–those words that make you see or hear or smell or touch or taste what the writer is talking about.

You may use this complete copy of Brittany’s essay here http://www.businessinsider.com/high-school-senior-who-got-into-5-ivy-league-schools-shares-her-admissions-essay-2016-4 (Links to an external site.)

4. After highlighting the pdf OR making a list of the selected words/phrases, save as a Word doc or pdf and submit, along with a few sentences about using detail yourself. Does it feel weird to use detail? How much is enough? How willing are you to be a little clumsy with it at first until you get better, especially when you know I’ll add points for your efforts?

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http://faculty.uml.edu/bmarshall/Lowell/whywecrave…

https://www.nytimes.com/2010/12/05/arts/television…

Write your own argumentative analysis of why you think humans create monsters with two clear examples and at least TWO quotes from the readings.

• Please write this as an argument with the argument statement being the last sentence of the intro
• Support coming in the middle paragraphs
• The conclusion wrapping up your ideas
• Should be 500+ words
• Please include an in-text citation and Works Cited for any material you quote or paraphrase

4. Please make sure your response takes an argument stance, use 3rd person, and incorporates at least two quotes with proper MLA citation and Works Cited.

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An Excel template is provided for your Problem Sets. Each problem is presented on a separate worksheet represented by the tabs at the bottom of the Excel worksheet.

You must submit only one Excel file for your Problem Sets. To receive full credit, all work must be shown and the final answer(s) must be highlighted in yellow, unless answers are derived from a graph and/or tables.

Problem Sets

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.

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This is an individual assignment  Plagiarism and reproduction of someone else’s work as your own will be penalized

 Make use of references, where appropriate – Use Harvard referencing method.

 Structural elements should include an introduction, main body, and a conclusion

 All of the following questions are to be attempted.

 Maximum word count: 1000 words

 Type of assignment: Audit Report Essay

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