1.For ONE major consumer segmentation variable, find an example of a print ad that appears to be based on that variable. For this ONE ad, identify the target market and explain why you think the advertiser is using the segmentation variable you identified. Include a link to or copy of the advertisement in the document.

2. Marketing research is important from both a competitive and a consumer understanding perspective. Do some research on one Marketing Research initiative (an effort to understand customers such as focus groups, surveys, observational research, etc.) and explain why it interests you as a customer. Note the definition of Marketing Research, according to the American Marketing Association is defined as, “the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.”

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