Q2 Journal

Prior to your team simulation meeting, study the market data, competitive positioning and the decisions required for that weeks simulation moves.

Individually answer the following in your journal:

What actions do you recommend your company take in detail for each of the following and why:

  • Product
  • Price
  • Promotion
  • Place

The journal entry is due by Thursday midnight or prior to your team meeting whichever comes first.

Resources needed:

https://game.ilsworld.com/marketplace-live/ (login with the username ying.xia@husky.neu.edu and the password Yxt991218 to get information about the SIM);

https://pi.pearsoned.com/v1/piapi/piui/signin?client_id=dN4bOBG0sGO9c9HADrifwQeqma5vjREy&okurl=https:%2F%2Fportal.mypearson.com%2Fcourse-home&siteid=8313 (login with the username ying.xia and the password of Yxt991218 to get Pearson e-textbook and use the knowledge within the book to set up your base for writing the journal entry);

other resources, including requirements and samples, for this journal entry are also listed below.

If you have any questions about the requirements of the journal or have problems opening the links above, please contact me asap. Thank you so much!

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