According to Godin, to succeed in digital marketing, it is necessary to “identify a population with a certain worldview, frame your story in terms of that worldview and you win.” Let’s explore this concept from the customer’s perspective.

  • Pick one social media channel where you receive marketing messages – e.g. Facebook, Twitter, Instagram, etc.
  • What companies are currently marketing to you on that channel? What products or brands are they presenting to you?
  • Why do you think those companies selected you as a prospective customer? Which of those products or brands are interesting to you and why
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