Question 1 of 20 5.0 Points Which of the following statements is true about a discussion forum? A. It started out as a novice’s way of expressing himself using very simple Web pages. B. It is the process of creating an online text diary made up of chronological entries that comment on everything. C. It is a widely used synchronous groupware tool. D. It is dedicated to a specific topic, and users can start new threads. Question 2 of 20 5.0 Points Which of the following statements is true about viral marketing? A. It uses the network effect to increase brand awareness. B. It uses everyday people as a cheap labor force. C. It is the dissemination of information to a narrow audience. D. It enables people to work in more flexible ways on a variety of Internet-related projects. Question 3 of 20 5.0 Points Social bookmarking allows users to share Internet bookmarks and to create categorization systems. These categorization systems are referred to as: A. tag clouds. B. podcasts. C. folksonomies. D. geospatial metadata. Question 4 of 20 5.0 Points __________ is a phenomenon where companies use everyday people as a cheap labor force. A. Nearshoring B. Phishing C. Crowdsourcing D. Narrowcasting Question 5 of 20 5.0 Points __________ attempts to increase the relevance of search results by including content from blogs and microblogging services. A. Social search B. OpenSearch C. Enterprise search D. Metasearch Reset Selection Question 6 of 20 5.0 Points The use of __________ within a company’s boundaries or between a company and its customers or stakeholders is referred to as Enterprise 2.0. A. Web 1.0 techniques B. extranet C. social media D. extranet and Web 1.0 techniques Reset Selection Question 7 of 20 5.0 Points The network effect refers to the notion that the value of a network is dependent on the: A. speed of the network. B. number of other users. C. knowledge of the users. D. commitment of the users Question 8 of 20 5.0 Points __________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate. A. Crowdsourcing B. Social cataloging C. Social networking D. Social bookmarking Question 9 of 20 5.0 Points Which of the following statements is true about a content management system? A. It is the creation of goods or services by self-organizing communities. B. The creation of the goods or services is dependent on the incremental contributions of the participants. C. It allows the assignment of different roles for different users. D. Anyone can help in producing or improving the final outcome of the goods and services. Reset Selection Question 10 of 20 5.0 Points The term __________ marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication. A. viral B. buzz C. stealth D. affiliate Question 11 of 20 5.0 Points __________ takes the concept of companies having used self-employed consultants to work on individual projects or provide content a step further by enabling people to work in more flexible ways on a variety of Internet-related projects. A. E-filing B. E-auction C. E-tailing D. E-lancing Question 12 of 20 5.0 Points Which of the following statements is true about Google Sites? search capabilities. A. It is an enterprise-level collaboration tool that allows users to create group websites and share team information. B. It allows users to select a custom domain name for an additional fee. C. It allows users to share events, send invitations to events, and subscribe to public calendars for new events. D. It allows users to send large attachments and offers large storage space and superior filing and Reset Selection Question 13 of 20 5.0 Points Cloud-based collaboration tools: A. allow for easy transferability of documents from one person to another. B. have well-documented procedures for system complexities. C. reduce the risk of exposing sensitive c…
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