Costco, in your text and using the three-circles analysis, describe Costco’s competitive strategy. In a three- to four-page paper analyze how Costco competes with similar companies as follows:
Examine the first circle representing the team’s consensus of what the most important customers or customer segment’s needs/wants from the product or service.
Analyze the second circle representing the team’s view of how customers perceive the company’s offering.
Categorize the third circle representing the strategists’ view of how customers perceive the offerings of the company’s competitors.
- Analyze how A, B, and C are particularly important in asking questions about the company’s competitive advantage.
- The length and formatting requirements include:
- Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
- Formatted according to APA Format
Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.
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