Simple but thoughtful ‘tools’ can stimulate collaboration / decision … so practice, practice, practice! In this exercise, you should experience ‘how’ a SWOT encourages a marketing discussion … even drives decision-making.
You are to write a 2-page position paper. Conduct a SWOT analysis* of that company http://www.saudiaramco.com/en/home.html ( read about it)
Based on the company above, address this question: “What can your company do to improve its customer’s Value-Received, Satisfaction-Achieved and Loyalty-Earned (page 1). On the reverse-side, include the SWOT analysis that illustrates your position (page 2).
Remember: your SWOT should support / validate your POV.
And, don’t forget to cite or footnote any source material you might use.
Hint: Is the OPPORTUNITY listed measurable, quantifiable? Is the THREAT a competitor – if so, can you discuss who, what, where, when, and why … even how the competitor / competition is a formidable threat?
(( you have to do the writing in one page, and the other page you need to draw a SWOT analysis like the file attached. ))
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