I will post the case later you have to answer these questions based on that short case:

  1. Why do you think that the dry-cleaning industry has a fragmented structure?
  2. The larger enterprises in the industry seem to serve large customers with standardized needs, such as hotels and hospitals. Why do you think this is the case?
  3. Why do you think that Zoots was unable to consolidate the dry-cleaning industry, despite adequate capital and the managerial talent that created Staples?
  4. If you were to try to consolidate the dry-cleaning industry, what strategy would you pursue and why?

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