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Please review the YouTube video. The link is in the reference. Then discuss the two questions about the video. The first reference is my textbook if you are available to find any relevant info to support for the discussion, that would be awesome. I don’t have any electronic textbook to send you, unfortunately.

1. Explain Starbucks’ international strategy specifying, in particular, its approach to the Australian market and how globalization has impacted it using the concepts from the textbook
2. Provide recommendations (cover at least 3 distinct aspects) on how the company could have achieved better results in tackling pressures for cost reductions vs. local responsiveness using the example of the Australian market


Hill, C. W. L. & Hult, T. M. (2019). International Business: Competing in the Global Marketplace (12th Edition) New York, NY: McGraw-Hill Education

CNBC. (2018, July 26). Why Starbucks Failed In Australia. Retrieved from

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