Sony BUSINESS PROBLEMS AND DECISION MAKING 12/6/2015 In this paper we will discuss in detail about the analysis and problem solving approach of Sony. Umer Arif MIS 535 Prof. Najib Kalai TABLE OF CONTENTS ABSTRACT 3 INTRODUCTION 4 COMPANY BACKGROUND 5 PROBLEMS FACED BY SONY …. 6-7 PROBLEM SOLVING PROCESS 8-10 APPROACHES USED BY SONY 10 TOOLS USED BY SONY 11 SOLUTIONS TAKEN BY SONY 12-13 SWOT ANALYSIS OF PDCA 14 CONCLUSION . 15 REFERENCES . 16 ABSTRACT Decision making and problem solving are important skills for any business. Sony is a leading company in innovation but they gradually lost their superiority in the new competitive world of innovation and the presence of new technology to solve business problems. In this report, we discuss the current procedures adopted to analyze and solve the problem and also the tools used by Sony to get these problems solved. We also identify the best solutions and new opportunities which helps Sony to become a leader again. In this report, I would like to perform SWOT (Strength, Weakness, Opportunities and Threats) analysis on the existing model (Plan-Do-Check-Act Cycle- PDCA Cycle) of Sony. I will compare the existing model with other available models in the market and suggest the recommendations to the company by findings and comparative results. Finally, I will implement the best strategy adopted by Sony to solve their problems in the future. INTRODUCTION Sony lost its magic formula from last decades. Company lost it high position in the market. By seeing continuous downfall in the sales of Sony, the management finds the solution to this problem and plans to reorganize the company ONE SONY to prioritize the business. But this solution didnt help the company at all. The downfall in the sales continues and Sony lost its position in the World market day by day. From last several months, Sony is facing an expected loss of $640 million in financial year 2011 (Jeff Blagdon, 2012) due to increase in tax charges and restructuring costs. Sony also incurs a loss of $312 million in Q1 of financial year 2012 (Daniel Copper, 2012). Sony is continuously losing money and its position in the market and dont have any chance for its growth in recent years due to its problem solving strategies. A reputed business magazine reports that the shares of Sony is at its lowest price in 31 years of period and incur a net loss of 456.7bn yen at the end of March, 2012 (NEWS Business, 2012). Sonys movies, music and financial proves to be profitable in the quarter but regular loss from television, personal computers and mobile phones bring the company to its bottom line. SONY COMPANY PROFILE Sony is a Japanese multinational corporation established in 1946 and headquarter is located in Tokyo, Japan. Sony is the leading manufacturer in the field of consumer electronics such as refrigerator, television, mobile phones etc. In the list of Fortune Global 500, its rank was 87 th in 2012 (CNN Money, 2012). Sony is an international company which is engaged in the development, design, manufacture and sale if various consumer electronic products (The New York Times, 2012). Sony also contact third party manufactures for information technology products. Sonys sales team and management work hard to sales its products globally through subsidiaries, retailers, distributors and office websites. Sony is also engaged in entertainment industry including Pictures, Music. Sony is also engaged in financial services such as banking and credit financing. Sony is also engaged in network services and advertisement business. PROBLEMS FACED BY SONY Sony is facing many problems but there are two main reasons which lead to the d…
Looking for solution of this Assignment?
WHY CHOOSE US?
We deliver quality original papers |
Our experts write quality original papers using academic databases.We dont use AI in our work. We refund your money if AI is detected |
Free revisions |
We offer our clients multiple free revisions just to ensure you get what you want. |
Discounted prices |
All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount |
100% originality |
We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity.We have ZERO TOLERANCE TO USE OF AI |
On-time delivery |
We will deliver your paper on time even on short notice or short deadline, overnight essay or even an urgent essay |