Reader Analysis Chart

For this assignment, we will explore different types of readers, specifically in terms of their needs, values, and attitudes. You will need to identify/create three groups—a primary group, a secondary group, and a gatekeeper group. You can be creative in your group criteria, but your purpose should center on potential stakeholders for the mock business or organization you created for your portfolio (if you haven’t decided yet, now is the time). BUSINESS: PETSMART

Once you have your groups, create a Reader Analysis Chart. Include the name of your mock business, and an introductory sentence stating the purpose of the chart.

Johnson-Sheehan, R. (2018). Technical communication today, (6th ed.). New York, NY: Prentice Hall.

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