Reflection: Having read the article, watch the videos and thought about this topic: What contributions can analytics and data science make to the science and art of pricing? What sorts of data and insights would the well-informed marketer want to know as they think through pricing strategy? (500 words)
Read: file attached below
Watch: How Should Executives Organize & Manage The Pricing Function? https://www.youtube.com/watch?v=9YBiNWOUiS8
Watch: What Are The Big Disrupters In The Pricing Industry?
https://www.youtube.com/watch?v=7AuMmqjppJs
Watch: Digital Innovation Can Improve Pricing Strategy & Processes
https://www.youtube.com/watch?v=ULZMdxSoRWg
Watch: Tips For A Pricing Team Partnering With The Sales Team
https://www.youtube.com/watch?v=dB0T68aFz0s&list=PL6ObtpaISqxIxucZnVbYqgE3TRftHJyOl&index=2
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Optional Watch: Conjoint Analysis in 10 minutes. https://www.youtube.com/watch?v=yiRNcHU2ZGU |
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