Please use the following link to a Podcast that discusses the use of “audience centric” content. Audience centrics is now commonly used to better determine information that will allow an understanding of your customers. By definiition it is “An audience centred approach is where one tailors a presentation to fit the audience. Audience centred approaches are used in public speaking where one considers factors such as the age bracket, socio-economic and educational levels of the audience. A good audience centred approach easily exceeds the expectations of the audience. “

http://www.marketingprofs.com/podcasts/2014/24422/audience-centric-marketing-tom-webster-talks-to-marketing-smarts-podcast

Have you ever participated in this type of research? If so please explain when/how? If not please provide an example of how a company would use this technique other an those discussed in the Podcast. It is all about understanding our consumer customers and being able to better serve them in the future.

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