For this activity, you will be writing a message like one of those you have read about in Chapters 9 (Routine), Chapter 10 (Persuasive), or Chapter 11 (Negative). Here’s how it will work:
Part 1: You have been randomly assigned to write ONE of the types of messages. In other words, you may be asked to write a routine/good news message OR a negative message OR a persuasive message. You will need to understand:
How each of these messages should be organized. (For example, a direct message begins with the main idea, while a negative message starts with a buffer. For more details, review Chapters 9, 10, and 11, especially the videos!)
The conventions of style associated with writing business messages (for example, the You Attitude, positive language, etc.). Again, review the videos on these chapters!
How to cite outside sources following APA format (in-text citation, quoting/paraphrasing, and creating references). You will be provided with an outside source to use in your message.
. This will be a relatively short message (between about 300 and 450 words). You will write the message in Word and submit it to Turnitin when you are finished. This part of the assignment will be worth 85 points.
- Part 2: For Part 2 of this assignment, you will respond to the questions about the strategy you have been assigned. Each response should be between 25 and 75 words long and should follow good writing practice (complete sentences, proper grammar and punctuation, etc.). You will find the specific questions in the assignment description. This part of the assignment will be worth 15 points.
- See the attached documents for the grading rubric.
- READY TO START? CLICK ON THE LINK BELOW TO SEE YOUR SPECIFIC ASSIGNMENT.
Memo Exam
BUAD 3335
Spring 2019
Part 1: The Message-Persuasive Message
Ten years ago, you graduated from Sam Houston State University’s College of Business Administration. After a successful career in the corporate world, you have decided to start your own company, BearKat Communication Consultants, which offers comprehensive business-to-business communication training. In your career, you have seen many employees who lack effective communication skills, and your goal is to help others gain the skills that they need to help their businesses and themselves succeed.
You have developed training sessions on individual communication skills. Your next task it to create a marketing email message promoting your training sessions to local businesses in Huntsville.
To start, you will choose ONE specific communication skill from the list below and write a persuasive message promoting a training session on that ONE skill:
Using the You Attitude
Delivering negative messages
Delivering persuasive messages
Working in teams
Business communication tools (like email)
Another communication skill of your choice (e.g., think about your Chapter Reviews and choose a topic that is important to you)
Your message should:
Make it clear why your chosen communication skill is important; in other words, how can people benefit from having this skill?
Follow the persuasive principles discussed in Chapter 10, particularly the AIDA approach.FILLER TEXT FILLER TEXT
Cite information from the textbook (you may either paraphrase or quote). You may use additional sources if you wish.
Include proper in-text citations in the message itself.
Include a full reference after the end of the message.
Follow proper email format as outlined in Chapter 7.
- Demonstrate the You Attitude and focus on the reader benefits.
- Be between 200 and 400 words.
- Be clear, concise, and free of errors.
- In composing this message, you may create any additional details you feel may be helpful (i.e., names of companies, details about your company or your background, etc.).
- FILLER TEXT
- FILLER TEXT
Part 2: Self-Analysis of the Message
For Part 2 of this assignment, respond to the prompts and questions below. Each response should be between 25 and 75 words long and should follow good writing practice (complete sentences, proper grammar and punctuation, etc.).
- In your own words, describe AIDA format. In your description, explain how the content in a persuasive message is organized and describe the situations in which persuasive format is most appropriate.
- Explain why persuasive format appropriate for the message you have written for this assignment.
Describe how the message you composed conforms to the AIDA format strategy described in the Chapter 10 mini-lecture.
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