Purpose: Increase awareness of types of media directed in healthcare industry. Spend time during the week monitoring the print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a written summary for class that assesses the following:
- Image vs. service marketing
- The “product” being marketed (e.g. good, service, idea, organization)
- The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
- The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
- The apparent target market
- The ultimate objective (e.g. improve image, attract new business, increase sales volume)
Media Assessment Grading Grid
| Organization of paper and clarity | 10 points |
| Newspaper, magazine, radio, television, billboard, internet | 10 points |
| Placement of the promotional piece | 5 points |
| Apparent target market | 5 points |
| Ultimate objective of the promotional piece | 10 points |
| Analysis of heathcare promotion in the media | 10 points |
| Spelling and Grammar | 20 points |
| Length of paper (per instructions) | 10 points |
| Timely submission | 20 points |
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