Purpose: Increase awareness of types of media directed in healthcare industry. Spend time during the week monitoring the print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a written summary for class that assesses the following:

  • Image vs. service marketing
  • The “product” being marketed (e.g. good, service, idea, organization)
  • The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
  • The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
  • The apparent target market
  • The ultimate objective (e.g. improve image, attract new business, increase sales volume)

Media Assessment Grading Grid

Organization of paper and clarity 10 points
Newspaper, magazine, radio, television, billboard, internet 10
points
Placement of the promotional piece 5 points
Apparent target market 5 points
Ultimate objective of the promotional piece 10 points
Analysis of heathcare promotion in the media 10 points
Spelling and Grammar 20 points
Length of paper (per instructions) 10 points
Timely submission 20 points
Looking for solution of this Assignment?

WHY CHOOSE US?

We deliver quality original papers

Our experts write quality original papers using academic databases.  

Free revisions

We offer our clients multiple free revisions just to ensure you get what you want.

Discounted prices

All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount

100% originality

We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity

On-time delivery

We will deliver your paper on time even on short notice or  short deadline, overnight essay or even an urgent essay