Unit 1

Marketing touches every aspect of our lives from what we listen to on the radio or download to our iPods or what clothing we wear or how we get jobs. What does marketing entail? Select a marketing campaign that has influenced you. Tell us about the product and the marketing campaign. Finally, explain how MARKETING (not just the product itself) can ADD VALUE to our lives. Be specific and offer examples.


Information from at least TWO scholarly research articles found in EBSCO or the online Bethel library on the topic being discussed must be included and cited in your initial post each week.

Do not repeat scholarly sources, ideas, products, or companies’ other students have already discussed in a previous post.

This requires that you READ the posts of others before making your initial post, especially if you are a late poster. Make sure your posts to classmates are robust and have a minimum of 250 words.

Reading Material Reference:

Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson.

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