There are three discussion questions:

Q 1: Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?.

Q 2: Discuss the role of demographics in relationship to integrated marketing communications

Q 3: Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective


Please answer the three questions separately

Mininum 2 references for each discussion question, APA format. They should have min 350 words (exclude references from word count) so in all 1050 words.

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