As marketers you will be constantly monitoring and studying the impact of environmental factors and trends on your consumer/customer. Please read the article on one such trend – the growth in the consumption of organic products. (Link: (Links to an external site.)Links to an external site.)

If you were a marketing manager at McDonalds, what opportunities or threats would this trend pose to your business. Please respond in about 5-7 sentences.

ps: is yet another wonderful resource for information on trends, particularly wrt media habits. Please bookmark this website for future reference.

No plagiarism and grammar mistakes please..

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