Mandalay Bay Case Study The Mandalay Bay Conundrum

Detail :

Read the Mandalay Bay case study “The Mandalay Bay Conundrum” on pages 397-399 in your text.

Write a two-page paper, typed and double-spaced, using the template attached below, in which you respond to each of the following questions. Include a 200-word summary highlighting the importance of this type of competitor analysis. Support your response with at least three sources, two of which must be scholarly sources from the West Online library.

  • Should Mandalay Bay Resort and Casino and other Vegas hotel destinations be concerned with service marketing concepts such as customer loyalty and retention? Please explain your answer.
  • As a guest of Mandalay Bay who experienced this situation, what do you think would be a reasonable expectation for the hotel’s service recovery efforts?
  • Evaluate Mandalay Bay’s service recovery efforts from the perspectives of distributive justice, procedural justice, and interactional justice.
  • What recommendations would you provide the management of Mandalay Bay to handle future situations such as the one described in the case?

Include a summary and a minimum of 3 sources.
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