Using publicly available sources, provide an analysis of the current home voice robot market (e.g.: Amazon Echo, Google Home, Samsung Bixbly, Microsoft Cortana, . . .).
Next provide a strategy for Apple “HomePod” in approaching this market. Be sure to include the following:
- What were the key failures by Apple in anticipating this market
- What were the key execution failures
- a PESTEL analysis
- SWOT analysis – including key competitive technology threats for the foreseeable future
- Define a product strategy
- Define a positioning strategy
- Define a market strategy
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