To begin, select one (1) of the following healthcare systems that you would like to explore for this unit: Acute care Ambulatory care Assisted living Continuing care retirement community Critical access hospital Dialysis care Home health care Hospice care Long-term care Memory care Palliative care Pediatric care Primary care Short-term care (e.g. post-surgery therapy) Skilled nursing facility Surgical care Veterans Health Administration Other (requires approval from instructor) The healthcare system that you selected will be the foundation for your unit 2 assignment. Research a real-life healthcare organization that matches the system you selected. Describe its target market and services provided. Evaluate the healthcare organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement? Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the healthcare system. Report your findings by using Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions). Although proper grammar, spelling, and punctuation are expected. Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original. *Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you. Reference: https://data.medicare.gov/ Walston, S. L. (2014). Strategic healthcare management: Planning and execution. Health Administration Press. Chapter 6.
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