In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts: Health Care Organization Profile Communication Plan Marketing Plan Community Collaboration Plan Part 1, “Health Care Organization Profile,” should include the following components: Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.). Mission, vision, and goals Bed number Type of services provided Volumes Quality indicators Financial performance indicators Human resource challenges Diversity issues Community population statistics
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