Instructions
In this assignment, you will evaluate the marketing mix of a company of your choice.
Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.
Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:
- Product strategy
- Pricing strategy
- Place (distribution) strategy
- Promotion strategy
Writing Requirements (APA format)
- Length: 2 – 3 pages (not including title page or references page)
- 1-inch margins
- Double spaced
- 12-point Times New Roman font
- Title page
- References page (minimum of 1 scholarly source)
Grading
This activity will be graded based on the Week 7 Assignment rubric.
Please develop rubric for this activity.
Course Outcomes (CO): 6
Due Date: By 11:59 p.m. MT on Sunday
Rubric
Week 7 Assignment Rubric
Criteria | Ratings | Pts | |||||
---|---|---|---|---|---|---|---|
This criterion is linked to a Learning OutcomeCompany Marketing Mix Overview |
|
35.0 pts |
|||||
This criterion is linked to a Learning OutcomeProduct Strategy |
|
10.0 pts |
|||||
This criterion is linked to a Learning OutcomePricing Strategy |
|
10.0 pts |
|||||
This criterion is linked to a Learning OutcomePlace (Distribution) Strategy |
|
10.0 pts |
|||||
This criterion is linked to a Learning OutcomePromotion Strategy |
|
10.0 pts |
|||||
This criterion is linked to a Learning OutcomeClarity, Organization, and Writing Quality |
|
15.0 pts |
|||||
This criterion is linked to a Learning OutcomeResources |
|
5.0 pts |
|||||
This criterion is linked to a Learning OutcomeLength |
|
5.0 pts |
|||||
Total Points: 100.0 |
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