In responding to your classmates, compare and contrast their memo with your own. What additional questions or issues would you include that they did not? Based on the analysis in their memo, would you recommend initiating an intervention regarding childhood immunizations? Post # 1 Donna Coleman Memo: Regarding Childhood Immunizations Childhood immunizations are a popular public health topic in society as it relates to disease prevention and health promotion. Promoting childhood vaccinations could increase the vaccination rates among children and prevent disease outbreaks (Riddell, 2012). Data shows that vaccination rates among children in the United States are adequate with over 90% of kindergarten students vaccinated with the recommended vaccines. While this looks promising, some children are not vaccinated due to religious reasons and other parental preferences (Riddell, 2012). With this information, healthcare providers and organizations can help to improve vaccination rates by making childhood immunizations available and affordable to families. To promote health and reduce healthcare costs the organization could develop ways to ensure that the target population receives the recommended immunizations. Most childhood vaccines are recommended to prevent and control diseases. Some childhood diseases like pertussis and measles require preventative vaccines because there are no other alternate recommendations for prevention from these diseases (Riddell, 2012). To effectively promote childhood immunizations under the health effectiveness analysis program (HEAP), my organization would make an economic evaluation using the cost-benefit analysis. This analysis allows the organization to compare costs and benefits to make decisions about projects, public goods, and services. In other words, the organization will use the cost-benefit analysis to determine if the benefits from childhood immunizations are worth the costs (Henderson, 2018). In this case, there are little or no alternatives to childhood immunizations as a preventive measure. Therefore, a non-profit organization could perform this analysis to benefit public health instead of making a profit. Discounts or free vaccines could be provided to those in need. Some concerns and questions that might arise in the cost-benefit analysis, such as the availability of staff to accommodate immunization distribution schedules; will the organization provide the quantity to cover the servicing areas? will all children have a fair opportunity to access the immunizations? how would the organization apply discounts and who would subsidize the funds to cover the loss? These are valid concerns that could arise during the economic evaluation before a decision can be made about the approach with this intervention. The impact that this intervention could have on consumer behavior and demand is more children would get vaccinated due to the affordability and availability of this valuable product. Consumers will utilize the services consistently because of accessibility. They are more likely to choose the organization that has the product available at a price that they can afford or at no cost. The organization would ensure that they have enough vaccines to serve all communities and that they negotiate with insurance carriers to provide coverage for the vaccines. According to Riddell (2012), consumers are more likely to choose between obtaining the goods and services to improve their quality of health especially when there are no alternatives, and the costs are minimal. This health intervention could improve health outcomes and benefit the organization. For-profit organizations can apply other analysis methods to determine how they could make a profit as well as meet the needs of the consumer, and nonprofit organizations could use the cost-benefit analysis to promote public health and remain competitive. References Henderson, J. (2018). Health Economics and Policy (7th ed.). Cengage Lear…
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