discussion week 3 4 1

Part A

Supply Chain Management

  • Supply chain management is instrumental as it pertains to marketing as marketing plays a key role in integrating supply chain processes and promoting collaboration between stakeholders.
  • In this week’s discussion focus on the benefits of supply chain management, how does the implementation of supply chain management result in enhanced customer value?

To get you thinking about what happens when supply chain management is absent do some research around the global toy recall by Mattel in 2007. It was discovered that some toys manufactured in China contained toxic lead paint and a design flaw which caused a safety hazard, Mattel had to recall 20 million toys that had been distributed and sold around the world.

Part B

Prime Time Television

For this week’s discussion I am encouraging you to watch TV. Yes, that is correct, I an encouraging you to sit back and watch a full hour of one of your favorite shows on prime-time television. However, instead of getting up during the commercial break or fast forwarding through the commercials you will need to give your undivided attention to the commercials and even use a stop watch or clock to monitor the length of the commercials. Upon the end of your one-hour of TV time answer the following questions regarding your findings and engage in class discussion on your thoughts, theories, and ideas of commercials. Happy Watching

  • In a one-hour (full 60-minute) period, how many minutes were devoted to advertising? How were they distributed throughout the hour?
  • How many commercials were roughly 60 seconds long? 45 seconds? 30 seconds? 15 seconds?
  • Was the same product advertised more than once during the hour? Were the commercials identical?
  • How well do the commercials fit with the program? Do the programs and the products have similar target markets?
  • Did you find any commercials to be effective in their advertising methods, why or why not?
  • Do you love or despise commercials and why?

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