Site: Pearson Collections
Section or Module: ENTR 5000 Entrepreneurship Process for Freeman at WU
Expiration Date: Feb 20, 2020
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ID: Willied71pcola

PW: Student123

Refer to the case study in the textbook entitled “You Be the VC 1” for the company Beyond Meat in Chapter 11, Industry and Competitor Analysis on page 462. Answer either Question 36 or 37, shown below. Focus your answer on marketing and sales considerations. A paragraph is sufficient. Upload your completed document to this assignment.

36. Based on the material covered in this chapter, what questions would you ask the firm’s founders before making your funding decision? What answers would satisfy you?

37. If you had to make your decision on just the information provided in the pitch and on the company’s website, would you fund this company? Why or why not?

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