In this section, you learned that digital marketers work in many different roles and types of companies.


Imagine that you are looking for a job in digital marketing. What would your ideal position be? What type of company would you be interested in working for (think in terms of company size and company stage)?

Write a short paragraph stating the following:

  • The type of marketing you are interested in (content marketing, social media marketing, display advertising, etc.).
  • The kind of company you are interested in working at.
  • The business model and lifecycle stage of this potential company. If you need a refresher, return to this lesson on business lifecycle and models. (As a bonus, you may want to do some research and select a specific company to support your post.)
  • And your rationale for your choices above. Consider using your results from the 16 Personalities Test to explain some of your choices.


Read a selection of your colleague’s posts.

Respond to a colleague’s posting in one or more of the following ways:

  • Ask a probing question, e.g., “Could you explain … further?”, “Is this what you’re saying?”
  • Share examples from the module or section that support their position or provide a different opinion.
  • Provide an insight and connection to your post and the module or section.
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