1.What would you recommend managers do to ensure a smooth integration of the information systems, given the culture differences? 2.What problems could arise due to the different perspectives of both airlines towards online reservation systems? What do you recommend the managers do to solve these problems? 3.What are the similarities and dissimilarities between the cultures, values and beliefs of Southwest and AirTran airlines? 4. Discuss the layers of culture that are evident in this case.

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