The story of 961 Beer provides you with a practical example to understand how small companies enter a monopolized market under adverse conditions.
- Conduct a PEST analysis and identify key drivers that impact the industry.
- Conduct a five forces analysis on the competitive environment surrounding 961 Beer.
- Conduct a SWOT analysis on 961 Beer. Is the company well positioned to deal with threats as well as opportunities?
- Evaluate Hajjar’s decision to start an artisanal brewing company. Is Lebanon a good market for beer?
- What can Hajjar do to expand the business further so as to remain competitive without compromising quality as well as the values that constitutes his 961 Beer venture?
Write-ups should be maximum 5 pages (approx. 1500 words), in addition to exhibits. Please also use exhibits and charts as necessary to support your analysis. The grading criteria for case analysis are:
- Appropriate response to questions – 40
- Identification of key issues or problems – 20
- Application of course topics, tools, methodologies, concepts – 30
- Use of appropriate format, grammar and style – 10
- Total – 100
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