The story of 961 Beer provides you with a practical example to understand how small companies enter a monopolized market under adverse conditions.

  1. Conduct a PEST analysis and identify key drivers that impact the industry.
  2. Conduct a five forces analysis on the competitive environment surrounding 961 Beer.
  3. Conduct a SWOT analysis on 961 Beer. Is the company well positioned to deal with threats as well as opportunities?
  4. Evaluate Hajjar’s decision to start an artisanal brewing company. Is Lebanon a good market for beer?
  5. What can Hajjar do to expand the business further so as to remain competitive without compromising quality as well as the values that constitutes his 961 Beer venture?

Write-ups should be maximum 5 pages (approx. 1500 words), in addition to exhibits. Please also use exhibits and charts as necessary to support your analysis. The grading criteria for case analysis are:

  • Appropriate response to questions – 40
  • Identification of key issues or problems – 20
  • Application of course topics, tools, methodologies, concepts – 30
  • Use of appropriate format, grammar and style – 10
  • Total – 100
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