Overview: After reviewing a synopsis of a digital advertising campaign, you will summarize the goals, execution, and results of the campaign.
Prompt: Select one of the campaigns below and address the following topics:
Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on?
Solution: What was the solution?
Audience: Who was the target audience? What channels were used in the campaign?
Media Plan: Work backwards to deconstruct the brand’s media plan. What types of content were used in the campaign?
Results/KPIs: What KPIs were used to measure success? What were the results of the campaign?
Recommendations: How could they improve or extend the campaign further?
1 page with double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three citations in APA format.
https://digiday.com/marketing/taco-bells-content-first-ad-approach/
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