Product Case: (no less than 500 words and provide reference in the end please)

Jim Beers has been running his own business for 20 years. Jim’s company produces levels. You know the type the carpenters use to level bricks or that people use to level pictures when they are hanging things on the wall. The technical name for Jim’s products is a spirit level which has been used since Roman times. Jim remembers that 15 years ago there were over 100 manufacturers of levels but now there are only 4 or 5 American based businesses.

Jim’s manufacturing procedures have changed little since he began the business. He uses aluminum and plastic to produce his light weight but highly durable levels. His products are premium priced and enjoy a reasonable market share of the high end level business.

Lately, Jim has noticed his sales falling due to a new competitor that produces a laser level which makes the brick layers job easier by extending the working area of the level. Jim’s levels are 4 to 6 feet long for bricklayers and laser levels are short, easy to carry and extend for over 100 feet. Jim has noticed that most bricklayers like to stick to the old methods but some are adopting the laser levels along with his standard level depending on the job.

Jim is not sure whether to go into the laser level business, he has a friend who knows a European supplier of laser level technology but he is not sure whether the new product will enhance or degrade his product lines. He also is not sure about the investment since very few of the laser levels are being used in his traditional target markets.


1. What stage of the Product Life Cycle are Jim’s Levels? Explain why.

2. What are the Foster Curve effects of Jim’s business?

3. What should Jim do about the new competitor?

4. Should Jim move into the new technology and divest his current products?

5.What other factors should he consider? What is his Porter Strategy?

Looking for solution of this Assignment?


We deliver quality original papers

Our experts write quality original papers using academic databases.We dont use AI in our work. We refund your money if AI is detected  

Free revisions

We offer our clients multiple free revisions just to ensure you get what you want.

Discounted prices

All our prices are discounted which makes it affordable to you. Use code FIRST15 to get your discount

100% originality

We deliver papers that are written from scratch to deliver 100% originality. Our papers are free from plagiarism and NO similarity.We have ZERO TOLERANCE TO USE OF AI

On-time delivery

We will deliver your paper on time even on short notice or  short deadline, overnight essay or even an urgent essay