How was writing a business plan and preparing for a business plan competition helpful to Katie Beauchamp and Hayley Barna while Birchbox was still in the planning, testing, and prototyping stage? From your reading of the case, explain whether you think the business plan they created was most useful internally (for the founding team) or was most useful externally (for outside investors). How effectively do you think Katie Beauchamp and Hayley Barna used their time in college to advance their business idea? Provide give examples. (Optional) If you have your own business or are thinking about starting your own business, did you get any ideas about things you can do while in college to help advance your business?
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