As a financial advisor, you are assigned a new client who is considering investing in one of two stocks, A or B. 

The table below shows information about the performance of stocks A and B last year.


Standard Deviation

Stock A

15 %


Stock B



  • As a financial advisor, are there factors other than return and risk that should be considered in making this decision?
  • Based on these factors, what stock would you recommend to the client?
  • What reasons will you convey to your client to justify your decision in recommending this stock?

How will this recommendation impact the client?

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