Few tips to have in mind: Please, keep it to 2 pages maximum. Keep answers concise. There is no specific format that you need to follow. The important part is that you answer the questions addressed. Make sure you back up your answers with research, and cite your sources using MLA format.
Question to be address in the case study:
• What is the hotel brand and what is the hotel brand building?
• What is the PESTEL and SWOT analysis framework and how it can be used in this case study?
• What are the similarities and differences of the SWOT factors between the Marriott in 1980s and the BTG in the 2010s?
• Why did Marriott in the 1980s and BTG in the 2010s choose different brand building strategies?
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