This case study Analysis about 4 pages long plus a Pugh decision making matrix (1 page)

The sections for the Case study analysis will be an executive summary (1 page in length that summarizes the case study), Identify the IT and business objectives the company is looking to achieve (1 Page), the Strengths & Weaknesses of the given alternatives (1 page), and lastly what YOU would do and WHY (1 Page). The criteria you will use for your Pugh matrix will be as shown at the attached Pugh matrix excel sheet.

Attached is the case(Adidas) + Pugh matrix template that you will be use.

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