For this assignment, you will write a case study analysis that focuses on thecommunication strategy of an organization of your choice.
In this assignment, you will need to a) summarize the communication strategyof your chosen organization, b) analyze the communication strategy of yourchosen organization, and c) explain how you would integrate the communicationstrategy into the current organization where you work or into a formerorganization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by yourchosen organization. After reading your chosen article, you may find theexercise below to be helpful in developing a summary paragraph. Identify theauthor(s) of your chosen article, and complete the following exercise:[Insert author’s name here] discusses how innovative communication processeshave helped [insert name of the organization here] resolve [insert issue here].
The top reason [insert author’s name here] holds that position is __________.
A second reason [insert author’s name here] holds that position is__________.
A third reason [insert author’s name here] holds that position is __________.
After filling in the blanks, you should have a list of the positions andclaims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completedin the exercise above.)
Remember that the summary paragraph is where you will present informationfrom the source. You will provide your analysis and interpretation in thefollowing section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization onmultiple levels. Feel free to use the four levels of sales, services, valuechain, and continuous improvement as a model, which was discussed in the casestudy on the Dell Computer Corporation in the Unit VI Lesson. (Note: Yourcategories may be different.)
In the analysis portion of the assignment, discuss any problems (orpotential problems) with the communications in your chosen organization, andprovide potential solutions based on your research. Include ways that effectivemanagement could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated intoyour current or former workplace.
Use the standard five-paragraph format (introduction/body/conclusion). APAformat should be used. The assignment should be a minimum of three pages inlength. Content, organization, and grammar/mechanics will be evaluated.
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