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Pricing Strategies

Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Be sure to include the following in your report:

  • Determine your price objective with your justification.
  • Determine the demand of your service and how this influences your pricing strategy.
  • Estimate your cost elements and analyze how this will influence the price of your service.
  • Propose a competitive price analysis.
  • Select your pricing method and determine your final price along with your justification.

Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not?

Submission Details:

  • Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
  • Name your document SU_MKT3010_W4_LastName_FirstInitial.doc.
  • Submit your document to the Submissions Area by the due date assigned
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