What is the WACC and why is it important to estimate a firm s cost of capital

1. What is the WACC and why is it important to estimate a firm’s cost of capital? Do you agree with Joanna Cohen’s WACC calculation? Why or why not?
2. If you do not agree with Cohen’s analysis, calculate your own WACC for Nike and be prepared to justify your assumptions. Calculate the cost of equity using CAPM.
3. What should Kimi Ford recommend regarding an investment in Nike?

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