1. Using the 4″A’s frame in figure 12.1 analyze the consideration that went into the development of the Gillette Guard razor for the Indian market.
2. are companies targeting the bottom of the pyramid taking advantages of vulnerable consumers with limited resources?
3. More than half of U.S. workers earn less than $30,000 a year, barley above the poverty line for a family of five. what would you recommend to a company looking to target the bottom of the pyramid consumers in the Unites States?
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