1:Please read the Peters’ article “The Brand Called You.” It’s an older piece (with cell phones, Rolodexes have all but gone the way of dinosaurs!), but much of the content still holds true today.
In your response, first list 3-5 takeaways from this article and briefly discuss why you found these takeaways important.
Next, begin to consider your brand. How do you define your professional identity? What are you able to contribute to an employer in your field that sets you apart from others? As you discuss your professional brand, make connections with the Peters article and your SWOT Analysis.
2:In conjunction with creating the About Me, you’ll conduct a SWOT analysis that helps. Typically used in business contexts to inform decision making, the SWOT analysis will allow you to better understand the Strengths, Weaknesses, Opportunities, and Threats regarding your unique skills, abilities, and experiences. In other words, the analysis will allow you to have a better understanding of how you can define and frame your professional identity. I’ve included links to two web articles in Modules that will help to guide your SWOT analysis. The first is more of an overview, defining SWOT analysis and providing some examples. The second link is a how-to. For the purposes of your SWOT analysis, I am not concerned about the format you choose to present the information (e.g. bullet list, table, graph, etc.); so, submit a format that allows you to understand the data.
Since the SWOT Analysis is a reflective activity, it helps to be open and honest with yourself.
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