Assume People’s Plumbing owns a national chain of licensed,
local plumbers who fix all residential plumbing issues. Pricing is based
on an hourly fee plus parts, but the customer is given a cost estimate
after the initial $25 inspection. The company has been successful over
the last 30 years by advertising primarily on television and radio. They
stress their key message which is their plumbers are qualified, clean,
and take care of the problem quickly. Discuss messaging approaches that
would be appropriate for the company and any media consideration.
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