1. Compose & respond to a neutral message. Compose a goodwill message. Respond to customer comments online. Select an example of a neutral/ positive message from BizCom in the News.
http://www.bizcominthenews.com/bizcom_in_the_news/company-examples-for-chapter-6-neutral-and-positive-messages.html
a. Discuss the type of approach used (direct/indirect). b. How was the message organized? Was it effective? c. Is there anything you would have done differently if you were the author of the message? d. How would you respond to this message (if appropriate)? Include the link to your selection in your response. (Minimum 300 words)
2. Plan and write a persuasive message for your audience. Write a sales letter. Write to negative customer feedback. Discuss an example of a persuasive writing you have created or received.
a. Who was the audience and what important to them? b. What examples of ethos, pathos and logos were used? c. In what ways could the message have been more effective? (Minimum 300 words)
3. Plan a bad news message. Write messages that rejects and idea, refuses a favor, refuses a customer request. Write a bad news announcement. Select an example of a bad news message from BizCom in the News.
http://www.bizcominthenews.com/bizcom_in_the_news/company-exampes-for-chapter-8-bad-news-messages.html
a. Discuss the type of approach used (direct/indirect). b. How was the message organized? Was it effective? c. Is there anything you would have done differently if you were the author of the message? d. How would you respond to this message? Include the link to your selection in your response. (Minimum 300 words)
**I have attached a sample response document for reference. Please do not copy.**
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