Case analyses should be written in essay style(Times New Roman, 12pt font, double-spaced, 1-inch margins) and should not exceed four pages in total (including content and attribution).
For each case analysis, you should answer the following questions (roughly worth 1% each) about the focal company in the case:
(a) What factors or approaches have enabled the company to deliver strong performance in the past?
(b) What are some of the important issues confronting this company?
(c) what external developments and internal actions might have caused these issues?
(d) If you were the CEO, what courses of action would you pursue to address these issues?
(e) Explain how you would implement these, how they would address each issue, and what potential
risks may exist.
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