Business Paper
Fortune 500 Company Research – The project will allow students to evaluate and understand each of the critical operational and organizational components of the assigned Fortune 500 business, culminating with an oral presentation.
The student will write a 6 – 10 page report about the selected business which should include but not limited to the following information
Part 1 – Business Profile – Founders, Mission, Target Audience, Industry, Changes in the last 10 years.
Part 2 – Business Structure
Part 3 – Human Resources
Part 4 – Business Marketing Strategies and Product Development
Part 5 – Financial Analysis
Paper format – Separate Title and Reference page; double-spaced, 12 pt font, page numbers, in-text referencing using APA style. At least 5 references – 4 from the library (books, journals, etc.) and 1 from the open internet (websites). Use Purdue Owl as a reference for using APA style.
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