I will attach the case study. You have to answer the questions and the guideline for writing is-
GUIDELINES FOR WRITTEN CASES
- All papers are to be typed, double-spaced; two pages (2 min to 2.5 pages max).
- Please take time to organize your work so that it is clear and concise.
- You may want to construct charts or exhibits to convey your thoughts concisely.
Questions for Random House Case:
- Describe briefly the company history of Bertelsmann – its founding core competency, growth, directors and leaders, etc.
- List and explain the four divisions of Bertelsmann. Is there a fifth social division?
- What are Bertelsmann’s core strategies? Describe and explain their four strategic pillars.
- Describe briefly Random House and how they came to be part of Bertelsmann. Explain how Random House continued to expand within the large company.
- Explain the challenges presented by consumer purchasing behavior shifting from printed books to e-books6
- Explain the strategy behind international growth, especially in entering and growing the Chinese market.
- Describe and explain the search of future directions for Random House. Are there any directions you would argue in favor of?
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