Discussion 2

• Mothersbaugh &Hawkins. (2015). Consumer Behavior: Building Marketing Strategy McGraw-Hill Education, 13th ed. Chapter 3 Changes in American Cultural Values_ ADA ready.docx

Reading from Mothersbaugh and Hawkins

Referencing the above reading, identify a city or neighborhood where you lived for an extended period. Based on your personal observations, explain two of the variations of values or cultural factors specific to that area where you lived for an extended period.

• Select at least two of the variations in values. Bold and underline the two variations you are discussing in your post. Identify marketing approaches used to target these values and cultural factors. (300 words minimum)

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