1. The Yuhan-Kimberly crisis began online and was fought online. If parents in the United States objected on blogs to a similar problem, what could crisis communicators do to assure the safety of babies is not compromised?
What methods of communications would be most effective?
What would be key messages?
Any special events or special promotions?
If the issue originated on blogs, would you limit the campaign to online communication, or would you also seek the news media?
If the complaints were limited to one city, would you respond only in that city?
2. What does the spokesman mean when he said, in his conclusion, “Approach with a human face is the basic part of crisis communication?”
3. Pick a possibly preventable crisis in a local company and discuss how a campaign could be developed to prevent the occurrence. (Check chapter 16, “The Crisis Communications Plan.”)
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