PLEASE RESPOND TO THIS, I MUST COMPLETE A PEER REVIEW ON THE BELOW. Thanks
Please demonstrate critical thinking abilities. No fewer than 250 words for post. Do not summarize the post and/or course concept(s), but perhaps comment on concepts directly applicable to your workplace.
For this response, should outside sources be used to support the content within the postings, proper in-text citations and correctly formatted references should be prepared consistent with the APA (6th edition). The list of references should be physically positioned at the end of the postings.
Sony’s mission is to inspire and fulfill the curiosity of the stakeholders and they make a profit by offering useful innovations and creating new social value with these innovations. These goals go together well – stakeholders are inspired by Sony’s products, and shareholders benefit from this when they gain profits from Sony’s successes. Sony gives some examples of how they are benefiting stakeholders in their August 2017 Letter to Stakeholders from President and CEO Kazuo Hirai. One example is that Sony is integrating their products into education, specifically STEM programs, and their products are used widely in classroom infrastructure. Another example is Sony’s expansion into the entertainment business, via Sony films, where they can help raise international awareness about important social issues. Sony is also working towards achieving a zero environmental footprint by year 2050, a goal highly valued by many of their stakeholders (Hirai, 2017).
I think that Sony is doing a good job of balancing shareholders’ and stakeholders’ interests. By keeping stakeholders happy- including customers, employees, suppliers, shareholders, business partners and the local communities (Hirai, 2017) – Sony is looked on more favorably as a company. Sony’s products would not be considered a necessity to consumers, and, while their products are unique, they have some fierce competition with other technology companies, such as Microsoft. Therefore, if they were to not please their stakeholders, customers would very easily find a substitute for their products. By putting making sure stakeholders are taken care of, shareholders in turn benefit.
Reference:
Hirai, K. (2017, August 23). Letter to Stakeholders [Letter written August 23, 2017]. Retrieved from https://www.sony.net/SonyInfo/csr_report/message/
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