Week 4: Draft Marketing Plan (100 points)
At the end of Week 4, your team will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline (Links to an external site.) from the Files folder in Canvas. It is recommended that your team start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work your team will need to do for the final draft.
Each team member must submit a copy of the marketing plan draft to the Week 4: Course Project Draft Upload module in Canvas for grading by your instructor. This assignment eventually leads to a paer that is referenced below. I attached the topic proposal that the marketing plan is based on as well as the outline template
Week 4: Draft Marketing Plan
Draft Marketing Plan will be evaluated as follows.
| Category | Points | % | Description |
|---|---|---|---|
| Documentation and Formatting | 5 | 5% | Quality work includes a cover page, table of contents, proper in-text citations, and a reference page. The draft should be substantial, about 75% of the final draft, and follow APA guidelines. |
| Organization and Cohesiveness | 20 | 20% | Quality work is properly subdivided into sections with headings. |
| Editing | 5 | 5% | Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct. |
| Content | 70 | 70% | Quality work includes a significant scope and depth of research to support any statements. Quality work covers all the sections included in the marketing plan outline (except the executive summary, which is usually the last part of the plan that is written because it summarizes the entire plan). The content presented demonstrates an understanding of the material. |
| Total | 100 | 100% | A quality submission will meet or exceed all of the above requirements. |
Paper
Use an online document sharing solution to work collaboratively with your teammates to write the marketing plan. Your final marketing plan must be 15–20 pages (minimum five pages per team member) in length, cover all sections of the marketing plan outline, use at least three research sources other than your textbook, and follow all APA guidelines. In Week 1, your team will submit a two-page topic proposal for instructor approval. In Week 4, your team will submit a substantial draft of your marketing plan for instructor feedback. Your team’s final marketing plan is due at the end of Week 7.
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