Monroe s Motivated Sequence How to Organize a Persuasive Appeal

Monroe’s Motivated Sequence – How to Organize a Persuasive Appeal

Monroe’s Motivated Sequence, explained in Chapter 15, pp. 425-427, is a quick and efficient way to organize a persuasive appeal. It can be used for anything from asking your boss for a raise to convincing a larger audience that they need to support a particular political issue. Here is your task:

Pick a product, real or imagined, anything from a pair of Nike shoes to a flying car. Go through each of the steps of Monroe’s Motivated Sequence, illustrating how you would sell that product.

Respond to this discussion question activity (worth 10 points).

Respond to two other people’s responses (worth 10 points).

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